A tailor-made perception analysis is the starting point for any effective investor relations work. It allows our customers to manage its reputation proactively, address any potential valuation discounts early in the process and close the gap effectively.

The equity story is a fair account on opportunities as well as on possible risks connected to a company’s business and serves as basis for decision-making on the part of investors. Not only does the ‘story’ identify the reasons for an investment in the company, but it also influences how the market perceives it.

Our shareholder intelligence module identifies a company’s current shareholder base. The differentiation between and targeting of key shareholders is the prerequisite of any focused capital markets dialogue.

This valuation module is a reality check to compare a company's own inside-out perspective with the market's external outside-in view. The result is the identification of a potential valuation gap and the analysis of addressable discount factors.

IR is a complex corporate function which needs specific competencies and dedicated resources. Because (a) IR workload fluctuates greatly with ‘peak seasons’, (b) trends have to be monitored continuously and (c) processes have to reflect best practice, input from external sources and community expertise is vital for a successful company.

Transparency is key to build-up trust and true long-term ‘relations’ to your investors. Hence, precise financial reporting and adequate disclosure are important aspects of financial market communication. Focused financial reporting should not just satisfy short-term regulatory matters, but must proactively meet the additional information need of analysts and investors.